Monday, August 18, 2025 - The crisis at Mediamax-owned K24 TV has deepened after reports emerged that nearly 90 percent of its workforce has been laid off, leaving behind an empty newsroom.
In a viral video shared online by a former staff member, the
once-busy newsroom appeared deserted.
Sources indicate that the retrenchments were part of a
restructuring plan by the management, aimed at cutting operational costs
following dwindling advertising revenues and increased competition from digital
platforms.
The retrenchment has affected multiple departments,
including top English and Swahili anchors, producers, and the entire sports
desk.
According to Mediamax’s internal notice, the decision stems
from a combination of factors: a tough macroeconomic climate, rapid digital
disruption, declining business volumes, a shrinking client base, and an
internal operational review.
The network has also been hit by slow payment of pending
bills by national and county governments, reduced advertising revenues due to
state single-sourcing for media buys, and tighter restrictions on betting and
gambling ads.
Watch the video HERE>>>
The Kenyan DAILY POST
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